Idea MVP Product

Launch Your Startup with Real Customers, Not Just Ideas & Market Surveys

Validate your business idea and develop your business model with real revenue, before even you build the solution.

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What makes us different?       

We're here to make sure your startup stands on a strong foundation. No more guessing if your idea will sell—our proven process shows you how to find and win your first customers, so you can focus on building a business that thrives.


Revenue isn't just validation—it's a conversation.
​
​Every dollar says,
​"I believe in you.    



An array of white papers with a central highlighted document titled 'Revenue First' among Airtrak and Buffer case studies.
25
Case Studies

A lot of startups have been  ditching the old "build it and hope they'll come" mindset and going straight for what matters: getting real customers to pay, even before the full solution exists 

Think of how Airbnb started by renting out airbeds before building their platform, or how Tesla took pre-orders for cars long before production. Even brands like Spanx and Basecamp focused on selling early, using that revenue to validate their ideas and fuel their growth.

Bottom line: You don't need a finished product to start making money or learning from real customers. Startups that use this revenue-driven discovery approach move faster, learn more, and build things people actually want to pay for.
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​We put together an eBook with 25 real startup stories showing how they used revenue to discover and validate their customers.  Ready to dive in?

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Download the eBook

If Airbnb, Zappos, and other startups could build on revenue-first customer discovery, so can you.


Why Putting Revenue First Wins Every Time?

Real Market Validation

Real-life revenue earnings validate your idea's value and confirm it solves actual problems for customers, beyond sheer hype.

Feedback Iteration

Revenue provides real-time customer feedback, enabling swift refinement of product, pricing, and marketing strategies beyond theoretical data.

Stakeholder Credibility

Revenue acts as a concrete measure that attracts stakeholders by showcasing business viability and growth potential.

Cash Generation

Revenue generation boosts cash flow for reinvestment, reducing reliance on external funding and speeding up profitability.

What are the core themes we can take away from this?

  • Real Revenue is the Ultimate Validation: When someone hands over their hard-earned cash, that's when you know you're onto something special.

  • Start Small, Dream Big: Starting with a scrappy, manual approach can be your secret weapon.

  • Customer-Centricity is Key: This isn't just about making money; it's about solving real problems for real people.

  • Fail Fast, Learn Faster: The key is to learn from your mistakes, iterate quickly, and never stop improving.

Get Started Today

The 4-Part Framework: Stop Guessing, Start Earning

1

Spot Early Revenue Opportunities

Don't wait to launch. Find ways to make money before your product is finished-solve problems quickly with simple, manual fixes or early access offers.

2

Build Your MVP with Purpose

Create a simple solution that solves a real problem and charge early. Use customer feedback to improve and make sure you're building what people actually want.

3

Nail Your Pricing Strategy

Pricing is a learning tool. Test value-based prices to attract paying customers and discover what your market truly wants to pay.

4

Use Funding as a Signal

Crowdfunding and pre-orders aren't just for cash-they prove demand and help you build a community of early supporters.

Don't Lose Sight of Revenue: Common Pitfalls to Watch Out For
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Mindset Trap: Falling in Love with Your Solution

When you're excited about your idea, it's tempting to just build, build, build-without checking if anyone actually wants to pay for it. You end up polishing features and dreaming up new ones, but miss out on real feedback from paying customers. The result? You might build something cool, but not something people need.

Operational Hurdles: Avoiding the Tough Stuff

Let's be honest: reaching out to strangers, cold emailing, or having awkward first conversations isn't fun. It's way easier to work on your website, logo, or product tweaks-stuff that feels productive but doesn't move the needle. This "busy work" keeps you comfortable but doesn't get you closer to revenue.

Fear of Rejection and Ambiguity

Let's be honest: reaching out to strangers, cold emailing, or having awkward first conversations isn't fun. It's way easier to work on your website, logo, or product tweaks-stuff that feels productive but doesn't move the needle. This "busy work" keeps you comfortable but doesn't get you closer to revenue.

We can fix this

If you want to break out of the non-revenue trap, get comfortable with putting your idea in front of real people, asking the hard questions, and focusing on what actually brings in revenue-not just what feels good in the moment. That's how you build something people want and are willing to pay for. Ready to dive in?

Book a strategy call
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We Help You See Your Idea for What It Really Is

We keep it real by helping you find the fastest way to get someone to actually pay before you start building. Validate your idea with quick, simple experiments that prove there's demand-no guesswork, just action.

  • Kick things off by jotting down your main guesses about who your audience is and whether they'll actually pay for what you're offering. Getting clear on these helps you zero in on what really needs testing.
  • Next, we'll run quick, low-cost experiments to see if there's real demand-think offering a manual version of your service before you build anything fancy.
  • We'll also do a quick SWOT check (Strengths, Weaknesses, Opportunities, Threats) to spot what you're awesome at and where you might need a little backup.
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We Help You Design a "Revenue First" Experiment 

We create a simple, can't-miss version of your product to test with real customers and get honest feedback-so you start making money and learn fast.

  • We help you put together a Minimum Remarkable Offer-a simple but super appealing version of your product that lets you test if people are actually interested, without sinking tons of time or money into building the whole thing.
  • Next, we'll set clear, no-nonsense goals for what success looks like. Think specific, trackable, and realistic-so you'll know for sure if your experiment is working.
  • With your offer and goals ready, we'll help you launch your experiment and start collecting real feedback from real people.
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We Help You Use Feedback to Grow Faster

We show you how to use those first sales as real-world feedback, helping you tweak your product and strategy as you go. That way, you're always learning, improving, and growing based on what your customers actually want.

  • Your first paying customers are a goldmine for honest feedback. We help you dig into what's working (and what's not) so you know exactly where to level up your product.
  • If things aren't clicking, we'll help you pivot fast-no wasting time on stuff that isn't landing. We use real feedback to guide your next move.
  • When it's time to grow, we make sure you're scaling smart. Before you automate or go big, we'll help you lock in strong conversion rates so you're building on a solid foundation.
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We Help You Build Lean, Stay Nimble

We help you build a lean learning machine-testing ideas, tweaking fast, and keeping costs low so you can figure out what really works without breaking the bank.

  • We show you how to use no-code tools (so you don't need a big dev budget) and help you run hands-on outreach to see what messaging actually clicks.
  • We'll nudge you to share your startup journey openly on LinkedIn or in newsletters. It's a great way to build trust, connect with potential customers, and attract your first fans.
  • We help you run quick, small experiments to see if there's real demand before you go big. Stay focused on proving your concept so every next step is based on real results.
Talk to us

We've Got Your Back Every Step of the Way
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1

Masterclasses That Actually Make Sense

Jump into hands-on masterclasses packed with real-world tips and expert know-how. Ask your burning questions, clear up any confusion, and walk away with practical skills you can use right away.

2

One on One Coaching That's All About You

Get personalized coaching that's tailored to your journey. We'll help you tackle your biggest challenges, keep you on track, and make sure you're always moving forward toward your goals.

3

 Ready-to-Use Blueprints & Templates

Grab proven blueprints and templates that make your life easier. Just plug in your details, tweak as needed, and get rolling-no need to start from scratch or reinvent the wheel.


Coaching That Delivers

Choose the Coaching Plan that works for You

Revenue-First Standard
​Coaching ​Program

​Coaching program that is always open for enrolment with one-on-one calls.
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​
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$250

₹ 21,500

Per Founder Team
​
​24-Week 1- 1 coaching Program

SELECT THIS PROGRAM
  • 12 x 60-minute 1-1 coaching calls on Zoom, or Google meet
  • Master Class access
  • Plus a bonus in-house resources.
  • Support in between the sessions throughout the 24 weeks via  chat 

Revenue-First Custom
​Coaching ​Program

Custom program for individuals that is always open for enrolment with one-on-one calls. 
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Custom



​
Customised coaching Program

Talk to us
  • Customised content: 1-1 coaching calls on Zoom, or Google meet
  • Master Class access
  • Bonus In-House Resources
  • Support in between the sessions throughout via  chat

Revenue-First
​Enterprise Program

Cohort coaching program that are run for university entrepreneurship centers to deliver tailored support to their in-house cohorts.

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​Custom



Customised coaching Program

SELECT THIS PROGRAM
  • Customised content: 1-1 coaching calls on Zoom, or Google meet
  • Master Class access
  • Bonus In-House Resources
  • Support in between the sessions throughout via  chat 

Ready to Kick Things Off?
Join Our Coaching for Extended 6 Months!

Just $330 (₹28,400) for 6 months -
Normally $500 (₹43,000).

₹ 34,325

Pick This Offer and Get:

24 one-on-one coaching calls (60 minutes each) on Zoom or Google meet + Additional 3 months coaching support.

Master Class Access

Ready to level up? Let's do this!
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