Validate your startup idea, design your MVP, and launch with traction — in weeks, not months.

We help early-stage founders go from idea chaos to market clarity through coaching, validation sprints, and go-to-market accelerators.

🟩 Join the Free 10-Day Startup Validation Course

Learn how to test demand, validate ideas, and avoid costly missteps.

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What Founders Are Saying

"Working with Shashank helped me understand how to validate an idea the right way — by testing with real users before building. I'm now focused on applying that learning, collecting feedback, and refining my approach — and it's already paying off."

— Ayush

Aspiring Founder

"We were building without knowing if our idea would connect with users. Shashank helped us map the market, design a landing page funnel, and validate fast. His hands-on, board-member-style involvement gave us clarity, focus, and results — all in record time."

— Vishnu E

Full Stack Developer

"I'd spent a year building without market validation. Through Shashank's process, I finally understood where time and money were being wasted and refocused on product–market fit. It completely changed how I build and measure progress."

— Harsh Agrawal

Founder, Wandersum

Most founders build before they validate.

You've got the idea, the energy, and the drive — but you're not sure if it'll really click. Too many founders jump straight into building without testing what the market actually wants.

  • Guessing your way through validation
  • Spending months on a product no one buys
  • Chasing "cool features" instead of traction
  • Feeling stuck and second-guessing next steps

The Startup-Side Framework: From Idea to Traction

1

Clarity

Find direction and focus through 1:1 coaching.

2

Validation

Test ideas fast with real users before building.

3

Traction

Launch with confidence through our GTM Accelerator.

Every founder journey follows these three stages. Our programs are designed to guide you through each — faster, smarter, and with real results.

🟩 Explore Programs

Choose Your Startup Path

Whether you need clarity, validation, or traction — we'll help you take the next step.

🟢

1:1 Coaching

Find clarity fast.

Personalized founder coaching to cut through noise, find focus, and define your next move. Get clear direction from someone who's been there.

➡️ Book a Discovery Call
🔵

Validation Sprint (4 Weeks)

Validate before you build.

A structured 4-week program to test your idea, build your MVP, and confirm demand — before spending big. Includes tools, templates, and guided feedback every week.

➡️ Explore the Sprint
🟣

GTM Accelerator (12 Weeks)

Launch and grow with traction.

Turn your validated idea into a growing business. Our 12-week accelerator helps you design your go-to-market strategy, build acquisition systems, and scale sustainably.

➡️ See the Accelerator

Start free: The 10-Day Startup Validation Course

Join 100+ founders learning how to validate smarter.

🟩 Get the Free Course

10 days. 10 lessons. Real validation.

Daily Email Course
10 Days

Join 100+ founders learning to validate smarter

Shashank Rajurkar - Startup Coach and Founder

Hi, I'm Shashank — I help founders launch smarter.

After years of watching talented founders waste time and money building the wrong things, I built Startup-Side — a system that brings structure to early-stage chaos.

We focus on real validation, smart execution, and results that compound.

In select cases, I also partner as an advisor — with skin in the game — for founders who align deeply with our vision.

🟩 Connect on LinkedIn 🟩 Book a Discovery Call

Ready to validate your startup the right way?

Join 100+ founders learning how to validate smarter.

Get the free 10-day course that teaches you to test ideas before you build them.

🟩 Get the Free Course

Ready to go from idea to traction?

Join our 4-week validation sprint and turn your idea into paying customers.

🟩 Apply for the Validation Sprint